information architect로 유명한 Adam Greenfield가 유비쿼터스 컴퓨팅 디자인을 함에 있어 고려해야될 몇가지 윤리적 가이드라인은 제시했습니다. 물리적 환경 속에 새로운 미디어가 도입되면서 발생할 여러가지 문제들을 피하기 위한 디자이너들의 고민을 대변하는 글로 생각할 수 있을 것 같은 글이군요. 간단히 요약하자면,

- Principle 1. Default to harmlessness. Ubiquitous systems must default to a mode that ensures their users’ (physical, psychic and financial) safety.

- Principle 2. Be self-disclosing. Ubiquitous systems must contain provisions for immediate and transparent querying of their ownership, use, capabilities, etc., such that human beings encountering them are empowered to make informed decisions regarding exposure to same.

- Principle 3. Be conservative of face. Ubiquitous systems are always already social systems, and must contain provisions such that wherever possible they not unnecessarily embarrass, humiliate, or shame their users.

- Principle 4. Be conservative of time. Ubiquitous systems must not introduce undue complications into ordinary operations.

- Principle 5. Be deniable. Ubiquitous systems must offer users the ability to opt out, always and at any point.

다소 긴 내용이지만 여러가지 생각할 거리들을 던져주는 글인 것 같습니다.